| Sales and Brand Management

Deduction Management Strategies for CPG Brands that Maximize ROI

September 18, 2024

Without a well-defined deduction management strategy, you’ll find yourself in a relentless struggle with distributors over unresolved deductions, stra...

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Aug 13 2021

Where Consumer Packaged Goods Fit Within the Food Industry

Sales and Brand Management CPG CPG Food Blog Consumer Packaged Goods

Consumer packaged goods make up an overwhelming percentage of the retail marketplace. People pick them up from shelves at their favorite retailers and order them on Amazon so their pantries are...

Aug 6 2021

A Product Is Not Enough. CPG Brands Need Meaning.

Sales and Brand Management CPG Blog Consumer Packaged Goods

Wouldn’t it be nice if everyone made their purchasing decisions based on a blind test? Like those commercials where customers try two samples and pick their favorite. It wouldn’t matter if they gave...

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