Breaking through in the consumer packaged goods (CPG) industry takes more than a great product. It’s about how well you can communicate your brand’s value. In a market where competition is nonstop,...

The consumer packaged goods (CPG) landscape is fast-paced, with brands vying for retail shelf space and consumer attention. Amid this competition, retail velocity emerges as a critical performance...

Expanding your Consumer Packaged Goods (CPG) brand from local shelves to national retailers is a defining moment for any business. This shift signals not just growth but a critical phase that demands...

The word "broker" often evokes mixed emotions across the supply chain. For many, it’s a term laden with skepticism and doubt. Brokers ask brands and manufacturers to trust them as loyal, effective...

Growing a Consumer Packaged Goods (CPG) brand can be both exciting and challenging, especially when financial metrics like Cost of Goods Sold (COGS) and retail pricing start to feel like an...

In the competitive landscape of the consumer packaged goods (CPG) industry, pricing is not just a financial decision—it’s a strategic weapon. Brands that excel in CPG marketing and brand management...