What Is Pitch Deck, Sales Deck And Sell Sheet And How To Create Them
- March 5, 2025
Maximizing Impact with In-Store Demonstrations for Emerging Brands
Navigating the retail landscape is as challenging as it is rewarding, especially for emerging brands stepping into the market. This guide serves as your roadmap to mastering the art of in-store...
Building the Foundation of a CPG Brand: Vision, Mission, and Values
Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...
Maximize Your Investment at Expo West: A Veteran's Guide to Effective Engagement
Stand Out From The Crowd and Attract The Right Audience at a Trade Show
Trade shows provide an excellent opportunity for CPG brands to showcase their products to a large and diverse audience. These shows attract thousands of attendees every year, and with them, a huge...
How to Create Attractive (and Functional) Retail Packaging Designs
Despite the old adage, we all judge books by their covers. Presentation is what grabs attention and convinces consumers of a product’s value. That’s why in the CPG industry, attractive package design...
The Importance of Retail-Ready Packaging
When you’re in the CPG business, grocery stores and major retailers look like aisle upon aisle of competition. Each product is nestled next to countless others, sitting in a sea of similar items that...
How a CPG Partner Can Help You Get Ahead in the Packaged Food Industry
The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...
What Is Food Marketing and How Can It Help Your Business?
Food companies are always finding ways to improve their products. Whether it’s a CPG brand, a local restaurant, or a fast food chain, it seems every season brings a new product or a new recipe to the...
How CPG Brands Can Benefit From Improved Deduction Management
Getting your product into stores and in front of customers is the outward focus of every CPG brand, but it’s not the entirety of the business. There’s a lot of things that need to happen behind the...
The Food Trends That Could Affect Your Business and How to Be Prepared
You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to...
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