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Vdriven

VDriven is a CPG partner for modern brands that improve our daily lives. We fuel your growth and innovation by giving you strategies and support in every phase of the retail process.

Mar 2 2023

Stand Out From The Crowd and Attract The Right Audience at a Trade Show

Trade shows provide an excellent opportunity for CPG brands to showcase their products to a large and diverse audience. These shows attract thousands of attendees every year, and with them, a huge...

Feb 10 2022

How to Create Attractive (and Functional) Retail Packaging Designs

Despite the old adage, we all judge books by their covers. Presentation is what grabs attention and convinces consumers of a product’s value. That’s why in the CPG industry, attractive package design...

Feb 4 2022

The Importance of Retail-Ready Packaging

When you’re in the CPG business, grocery stores and major retailers look like aisle upon aisle of competition. Each product is nestled next to countless others, sitting in a sea of similar items that...

Jan 5 2022

How a CPG Partner Can Help You Get Ahead in the Packaged Food Industry

The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...

Dec 28 2021

What Is Food Marketing and How Can It Help Your Business?

Food companies are always finding ways to improve their products. Whether it’s a CPG brand, a local restaurant, or a fast food chain, it seems every season brings a new product or a new recipe to the...

Nov 9 2021

How CPG Brands Can Benefit From Improved Deduction Management

Getting your product into stores and in front of customers is the outward focus of every CPG brand, but it’s not the entirety of the business. There’s a lot of things that need to happen behind the...

Sep 29 2021

The Food Trends That Could Affect Your Business and How to Be Prepared

You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to...

Sep 23 2021

What Early Stage CPG Brands Can Do for Growth

Generating sustainable growth can be a challenge for an early-stage brand in any industry, especially consumer packaged goods. Competition within major retailers like Walmart, eCommerce options like...

Sep 9 2021

The Impacts of CPG Packaging on Consumers and the Environment

Consumer packaged goods is one of the largest industries around, which means it can have a significant impact on both consumers and the world around them. In an industry that relies on packaging,...

Sep 4 2021

CPG Advertising Strategies to Go Farther, Faster

Every business is in competition with others in its industry. The market is saturated with brands vying for the attention of consumers, and there’s one time-tested way to capture it: advertising....

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