Trade shows provide an excellent opportunity for CPG brands to showcase their products to a large and diverse audience. These shows attract thousands of attendees every year, and with them, a huge...
Despite the old adage, we all judge books by their covers. Presentation is what grabs attention and convinces consumers of a product’s value. That’s why in the CPG industry, attractive package design...
When you’re in the CPG business, grocery stores and major retailers look like aisle upon aisle of competition. Each product is nestled next to countless others, sitting in a sea of similar items that...
The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...
Food companies are always finding ways to improve their products. Whether it’s a CPG brand, a local restaurant, or a fast food chain, it seems every season brings a new product or a new recipe to the...
Getting your product into stores and in front of customers is the outward focus of every CPG brand, but it’s not the entirety of the business. There’s a lot of things that need to happen behind the...
You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to...
Generating sustainable growth can be a challenge for an early-stage brand in any industry, especially consumer packaged goods. Competition within major retailers like Walmart, eCommerce options like...
Consumer packaged goods is one of the largest industries around, which means it can have a significant impact on both consumers and the world around them. In an industry that relies on packaging,...
Every business is in competition with others in its industry. The market is saturated with brands vying for the attention of consumers, and there’s one time-tested way to capture it: advertising....