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Luke Abbott

Luke is a Senior executive, consultant, and entrepreneur with experience in raising capital, accounting, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders. Currently, as CEO and Coach at Vdriven, Luke helps emerging brands in all aspects of retail.

Mar 5 2025

What Is Pitch Deck, Sales Deck And Sell Sheet And How To Create Them

Breaking through in the consumer packaged goods (CPG) industry takes more than a great product. It’s about how well you can communicate your brand’s value. In a market where competition is nonstop,...

Feb 26 2025

Driving Velocity In Retail: The Definitive Strategic Guide for CPG Brands

The consumer packaged goods (CPG) landscape is fast-paced, with brands vying for retail shelf space and consumer attention. Amid this competition, retail velocity emerges as a critical performance...

Feb 19 2025

When Is the Right Time to Launch Your CPG Brand in National Distribution?

Expanding your Consumer Packaged Goods (CPG) brand from local shelves to national retailers is a defining moment for any business. This shift signals not just growth but a critical phase that demands...

Feb 12 2025

The Modern Broker: Reclaiming Respect by Giving It

The word "broker" often evokes mixed emotions across the supply chain. For many, it’s a term laden with skepticism and doubt. Brokers ask brands and manufacturers to trust them as loyal, effective...

Feb 5 2025

Navigating CPG Financials: Understanding COGS and Retail Pricing

Growing a Consumer Packaged Goods (CPG) brand can be both exciting and challenging, especially when financial metrics like Cost of Goods Sold (COGS) and retail pricing start to feel like an...

Feb 3 2025

Ensuring Your CPG Product Is Priced Right

In the competitive landscape of the consumer packaged goods (CPG) industry, pricing is not just a financial decision—it’s a strategic weapon. Brands that excel in CPG marketing and brand management...

Jan 29 2025

Navigating The Complexity Of CPG Growth: Expert Advisory For Investors

The consumer packaged goods (CPG) industry has emerged as one of the most dynamic sectors in the US, offering tremendous opportunities for investment, growth, and innovation. Yet, succeeding in this...

Jan 15 2025

Mitigating Risks In CPG Investments: The Importance Of Due Diligence

The consumer packaged goods (CPG) industry is at a transformative juncture. Traditional business models are colliding with unprecedented global challenges, including supply chain disruptions,...

Sep 18 2024

Deduction Management Strategies for CPG Brands that Maximize ROI

Without a well-defined deduction management strategy, you’ll find yourself in a relentless struggle with distributors over unresolved deductions, strained relationships, wasting your time with manual...

May 31 2024

5 Tips to Select the Right Co-Packer for Scaling Your Production

When it's time to scale up your production, selecting the right co-manufacturer is a critical decision for your brand's growth and success. In this blog, we dive into five essential tips to help you...

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