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Luke Abbott

Luke is a Senior executive, consultant, and entrepreneur with experience in raising capital, accounting, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders. Currently, as CEO and Coach at Vdriven, Luke helps emerging brands in all aspects of retail.

Sep 18 2024

Deduction Management Strategies for CPG Brands that Maximize ROI

Without a well-defined deduction management strategy, you’ll find yourself in a relentless struggle with distributors over unresolved deductions, strained relationships, wasting your time with manual...

May 31 2024

5 Tips to Select the Right Co-Packer for Scaling Your Production

When it's time to scale up your production, selecting the right co-manufacturer is a critical decision for your brand's growth and success. In this blog, we dive into five essential tips to help you...

May 7 2024

Maximizing Impact with In-Store Demonstrations for Emerging Brands

Navigating the retail landscape is as challenging as it is rewarding, especially for emerging brands stepping into the market. This guide serves as your roadmap to mastering the art of in-store...

Mar 5 2024

Maximize Your Investment at Expo West: A Veteran's Guide to Effective Engagement

As someone who has navigated the bustling halls of Expo West for a quarter-century, I've experienced firsthand the exhilaration and, occasionally, the frustration that can accompany this premier...

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